✦ New essays, regularly

Jennie Estrada Weber

Parenting Mental Health Writing

Essays and memoir from the gray area of midlife — where parenting, mental health, and the writing life overlap, contradict each other, and refuse to stay in their lanes.

Jennie Estrada Weber
The name, and the story behind it

About me.

Jennie Estrada Weber

Hey there!

I'm Jennie — a writer in Las Vegas. I write essays and memoir about the parts of life that don't resolve neatly: raising a kid, keeping a mind, and finding the right words for both.

Essayist Memoirist Pattern Finder

When my daughter was four, her preschool teacher handed out a black-and-white drawing of an ice cream sundae. She'd never seen one before — not the drawing, not the word. So she named it herself: treat salad.

That's the name I built this brand on. And look at what she made: a paradox. A sweet thing wearing a savory name — something that lives between categories. She named the gray area before I knew I'd spend my forties writing about it.

I'm a Berkeley-trained writer who taught teenagers to love language, then spent years at Zappos learning what words do at scale. But the truer résumé is this: I've written poetry, short fiction, and creative nonfiction since I was a child — usually in the margins of everything else I was supposed to be doing.

In 2016, I stepped back to raise my daughter — the same kid who invented TREATSALAD. She's heading to college now. This time I'm not stepping back into someone else's content. I'm writing my own.

Parenting Mental Health Writing The Gray Area
How I got here

My Story.

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background + education

I grew up in Oxnard, California — a coastal town where both sides of my family had deep roots. My Catholic schools were built around service, stewardship, and social justice. That early formation wired me to use whatever I'm good at for something bigger than myself.

At UC Berkeley, I majored in English. I loved the classroom — the buzz of debate, the precision of a well-placed argument — so much that I decided to become a teacher. Just to keep the conversation going.

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career beginnings

I taught high school English in the Bay Area, where I learned that the best writing isn't about showing off vocabulary — it's about making someone care.

In 2008, my husband and I moved to Las Vegas and I answered a Craigslist ad for a company called Zappos. What started as data entry became content operations at scale: I built and managed a 20-person catalog team — hiring half of them myself — responsible for the data integrity of every product on the site, down to the UPC. I ran the ticket queue that fed every buyer's purchase orders, coordinated quality control with a team in China, and eventually became the product analyst who made our catalog transfer cleanly to Amazon. Same lesson across every role: when the infrastructure is right, the content works. When it isn't, nothing does.

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now

In 2016, I left to raise my daughter — the same kid who, at age four, invented the name TREATSALAD. While I was home, I expanded into nutrition education, fitness, and Italian. (My husband and daughter are dual U.S.–Italian citizens. Someone has to keep up at Sunday dinner.)

She's heading to college now, and I'm returning to the thing I've done since childhood — writing. Essays and memoir, posted here and delivered through my newsletter: dispatches from the gray area of midlife, where almost nothing is only one thing.

A living archive — newest first

The Essays.

Three threads run through everything I write. Most essays wear more than one tag — that's the point.

Writing

The Joy of Getting the Words Just Right

Editing isn't just about fixing mistakes — it's about finding the clearest, most resonant version of what you're trying to say.

Mar 10, 2026 · 5 min read
Writing · Mental Health

Learning Italian as an Adult: What I Wish I'd Known

It's humbling, it's hilarious, and it's completely worth it. Here's what two years of serious language study has taught me.

Feb 22, 2026 · 7 min read
Writing

Why I Became a Transcript Proofreader

A love of language, a passion for precision, and the discovery that court reporters need people like me. Here's my journey.

Feb 5, 2026 · 6 min read
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Tell me an essay landed (or didn't). Pitch a collaboration. Or borrow my editor's eye — I still take select editing and proofreading projects, including legal transcripts. My inbox is always open.

jennie@treatsalad.com linkedin.com/in/jennie-estrada-weber facebook.com/treatsalad treatsalad.beehiiv.com